Children’s Hospital Colorado

Children’s Hospital Colorado – Website >>

The team at Sampson PR is responsible for re-branding one of four of Children’s Hospital Colorado’s annual fundraising events – Giddy-Up Gala – that raises money for medical research. The event is held at the sprawling Crooked Willow Farms south of Denver in the beautiful valley outside of Larkspur.

Our team approach to raising awareness of the hospital every year for Giddy-Up includes researching and writing news releases, feature pitches and advisories. We develop compelling human-interest angles to highlight the hospital’s impact on real people. It’s not just about medical research, but how that breakthrough surgery or clinical trial has helped a child with a serious or life-threatening illness.

Unique stories angles we have developed include the groundbreaking efforts of zebrafish stem cell research led by Dr. Bruce Appel, associate professor of Pediatrics at the University of Colorado School of Medicine; a four year old with Cystic Fibrosis who is part of a leading clinical trial to help improve lung performance in CF patients; and partnering with another client, Cops Fighting Cancer, to tell the story of a two-year old twin battling a brain tumor.

We have successfully placed stories for the hospital in the following media: NBC’s 9NEWS, the Ft. Collins Coloradoan, Fox News Denver, CBS News4, Aurora Sentinel, The Denver Post and more.

Media Hits